Design Summary
The Wiowa Foods Logo project was one I did for my uncle living in Wisconsin. My uncle and his acquaintance started a small business and needed a logo. My uncle, a fan of the Iowa Hawkeyes wanted the Iowa colors in there, his partner, a Wisconsin Badgers fan, wanted their colors in there as well.
The Process
This process was fairly straightforward, my client already had an idea for what they wanted. So they just had me clean up their idea and create an iteration from what they sent me. Working quickly and effeciently is something I take price in so having a straightforward client is always helpful.
Reference logos
Cleaned up version
Final logo iteration
Final Logo
The final logo brought the original rough copies my client sent, with my own personal touch adding in the Iowa and Wisconsin colors to the outer stroke of the composition. I decided to use the typeface Anisette Std regular with an edit to the middle stroke of the A in order to better call back to my clients original design. This was a fun project that I had a blast making.
